Earned traditional media coverage has a powerful impact on branding because consumers trust authentic, third-party opinions. An honest, uncompensated endorsement adds credibility to your overall story.
The current media landscape favors the digital scene. With digital media amplification (be it organic or paid media), viral storytelling now lands on new content platforms. We craft our messages with the right keywords to pitch it directly to the audiences who matter.
The convergence of disciplines (traditional, integrated, digital) in today’s communication landscape provides new opportunities for double-earned coverages. Reaching out to more consumers than ever before; editors, producers, key opinion leaders, influencers and experts are all leveraging on the new channels. At absolute PR, we engage and build trust with the right endorsers for the brand (be it traditional, integrated or digital)— creating relationships that earn credibility and drive business results eventually. We do not work on templates, but customized sustainable PR solutions tailored for every brand.