STRATEGIC PR . BRANDING EVENT . MEDIA COLLABORATIONS . MEDIA INTERVIEWS
It was a memorable project for absolute PR as we worked hard to fight for as many coverages as possible from print, online to on air platforms; dailies to monthlies titles within the three months project timeline. It was a successful PR campaign celebrating the milestones achieved by the extra-ordinary people to the grand opening of the centre itself. Coverages achieved included features from the Straits Times, ZaoBao, Radio interviews from FM93.8 – FM91.3.